With 92% of employers checking out potential employees online, creating and maintaining a LinkedIn profile is a necessity if you are trying to find a job in the apartment industry. But the benefits go both ways: just as employers may be checking you out, you can likewise research them before applying for a job to get a leg up on the competition.

There’s really 3 main reasons why you should be on LinkedIn:

1.)   Employers will be looking for you on LinkedIn

If 92% of employers research candidates on LinkedIn and can’t find you, it could put you at a disadvantage in your job search. Employers often review complete profiles that highlight skills, experience, and achievements. By not having a presence on the platform, you miss the opportunity to make a strong first impression and stand out among other candidates.

2.)   An increasing number of jobs are advertised on LinkedIn

Over the past few years, LinkedIn has made job searching on its platform easier than ever. The site now recommends positions that match your interests and highlights jobs within your network of connections. Since referrals remain the number one way to find an apartment job, knowing which opportunities are connected to your professional network gives you a major advantage.

3.)   Career Development

The last benefit to LinkedIn is not only true for when you are job searching, but over the course of your career. With a vast number of career-related articles, 8,000 professional groups created weekly, and 300 million total users, the opportunities for professional networking and growing your industry-related knowledge are limitless.

How to Make the Most of LinkedIn:

If you are looking for an apartment job, one of the most advantageous tools at your fingertips is LinkedIn. While this shouldn’t be your only means of job-hunting, if you use it right it could be the one that ends up getting you the job.