As 2019 continues, technology rollouts keep happening and no industry remains untouched. In Multifamily staffing, the biggest impacts come from three rapidly advancing sectors: Artificial Intelligence (AI), Chatbots, and Social Media Marketing.
Finding top talent for open apartment industry jobs requires scanning thousands of applications for relevant skills. After that, you must connect with a candidate to determine if they fit the company culture and personality needs of the employer.
Many people once saw AI and algorithms as a threat. However, it is now clear that they have become a staffing specialist’s secret weapon.
Below, we examine three ways these technologies are changing the game in Multifamily Staffing.
1. Conversation systems are becoming more efficient
Texting systems and chatbots are highly effective tools for engaging with candidates, hiring managers, and field employees. Next-generation conversational systems are evolving rapidly. Yet, many staffing firms either do not use them or fail to take full advantage of the wide-ranging capabilities these systems offer.
Imagine a chatbot that interviews a hiring manager to find out exactly what they want in a candidate. The chatbot could then take those qualities and pre-screen potential hires—all before a staffing agent even gets involved. That scenario is only the beginning of what’s possible for a tech-savvy staffing agency.
2. Artificial Intelligence (AI) is creating diverse workplaces
An unexpected consequence of AI in the multifamily staffing industry is the creation of more diverse workplaces through unbiased interviewing processes. AI scans resumes and social media profiles for qualified candidates. This process produces a list of people for a staffing agent to contact that is based purely on their qualifications, not on factors such as names, photos, or writing style.
Unconscious bias can still affect the final hiring decision. However, as AI takes on more of the interviewing process, unconscious bias will become less common. The result will be a workplace that employs truly qualified people.
3. Hiring funnels are keeping qualified candidates pouring in
Social media ad campaigns are driving sales for many industries. Now multifamily staffing agencies can also use the algorithms of Facebook and Instagram to find a steady supply of qualified candidates and potential new clients. These algorithms track combinations of individual and industry trend data. For example, they can follow people who post articles about their industry and stay active in online conversations.
A common sales funnel, like the one below, can continuously move potential candidates through different levels. Each stage results from ad campaigns that specifically target the color-coded levels in the funnel.
In addition to standard ads, agencies can run messenger ads. When clicked, these ads activate a chatbot that qualifies and engages a candidate based on current open jobs.
This strategy also works for acquiring new clients. Agencies only need to adjust the targeting and chatbot questions to fit client acquisition goals.
Technology continues to evolve at a rapid pace. The multifamily staffing industry must use every innovation that helps match qualified candidates with great properties. These tools, like many others, will keep the flow of top talent coming through smart agencies that then place them with clients. That’s something everyone can celebrate!
(Photo: TalentLyft)