Have you ever been frustrated when you submit a resume for a open position and never hear back? The problem might not be that you were an undesirable candidate, but instead that you did not successfully tailor your resume for the company AND the position.

Tailoring your resume for a certain job is “resume 101” and many people do it every time they submit for a new opening. However, the job market is very competitive these days and to get noticed you have to go a step further than your competition.

In almost every case, the company that you are applying to has profiles on multiple social media outlets. Below, we have outlined some examples of information you might find on a company’s profile and how to integrate that successfully into your resume or cover letter.

1. Charitable Causes

Especially around the holidays, companies often post about their efforts to support a favorite charity. When you visit an organization’s social media profile and see this activity, take note of the type of involvement – food drives, fundraising, or volunteering. Then highlight similar experiences in the “volunteer” section of your resume.

2. Networking Events

Networking remains one of the best ways to land a job offer. Many companies use social media to showcase their networking efforts and often tag the organizations they partner with. If you see a group you can join, get involved. Attend their events, seek out the company representative, and introduce yourself. Later, add this networking organization to your resume to show initiative and industry involvement.

3. Lack of Social Media Presence

Networking is still one of the most effective ways to land a job offer. Companies often highlight their networking efforts on social media and tag the organizations they work with. If you spot a group you can join, get involved. Attend events, connect with the company representative, and introduce yourself. Later, list the organization on your resume to show initiative and industry engagement.

4. Articles of Interest

Many companies share articles that they think their peers and customers would be interested in. If you look back on these articles you will begin to see a pattern that shows what the company finds relevant for their industry. Use this pattern as a guide to what issues you need to brush up on for the interview and cover letter. While these topics don’t really have a place on your resume, your cover letter would greatly benefit from including them in some way.

Bottom line: Social media is a wealth of information, so make sure you use it to your advantage!