Sometimes, attracting the best talent and keeping them with your company can seem like a big mystery. The two go hand-in-hand and there are certain tricks of the trade that can ensure your hiring success. Below are this year’s hottest trends in talent acquisition and retention.
Corporate Branding
Gone are the days when a salary and benefits package alone attracted the industry’s top professionals. In today’s modern age, Millennials, who reached adulthood about 16 years ago, now make up the largest demographic in the workplace. Because of this, companies must develop a strong culture and make it publicly known.
Corporations such as Google, Zappos, and Southwest have paved the way by creating awe-inspiring corporate cultures that draw top-level professionals who are eager to work for them. Corporate culture also plays the biggest role in whether an employee stays with the company long-term.
Embark on a “Hiring” Public Relations Campaign
Talent acquisition, when done well, acts as a powerful branding tool. Treat your hiring need as a chance to create a “hiring campaign.” This campaign not only helps you secure your next company superstar but also increases your exposure within the community where you are hiring.
You can also use this moment as an opportunity for a coinciding public relations campaign. Doing so ensures you reach as many potential candidates as possible while representing your company in its best light.
Work With an Industry Expert
Just because you are a private entity doesn’t mean you have to go through your hiring needs all alone. Partner with the leading industry-related online communities or regional experts. For example, if you are in the apartment industry you can partner with your local apartment association or even the National Apartment Association if you are hiring for a top level position that includes relocation allowances.
You can also team up with an industry-specific staffing company. It’s their job to find the best talent, all you have to worry about is keeping them, which you will easily do with the right working environment.
Get Your Current Employees Involved
Including your current top-level employees from all departments in the hiring process can be a huge benefit for you and the potential new hire. This does not necessarily mean putting potential candidates in front of unqualified interviewers, which could seriously backfire.
This means meeting with your staff along the way and gleaming from them the personality traits and real-world skills that the new hire needs to have to be successful in your company culture. Allow employees to submit potential interview questions, put together a small group of department representatives to meet with a potential candidate in the final hiring stages, or help review resumes in the early stages. Take their feedback seriously. Not only will this instill a sense of involvement and importance in your current employees, but they will also feel much more responsible for ensuring the new hire’s success because they were involved in the hiring process.
Using the above tactics combined with a tried and true hiring strategy (well developed job descriptions, candidate profiles, and competitive salary/benefits package) you will be sure to not only find, but keep your ideal employees working hard for you and themselves.
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