Continually Recruiting:
How to Attract the Best Healthcare Candidates in Houston
The best recruiters know that finding the perfect person for a job starts well in advance of a position opening up. Employers who recruit top talent are constantly recruiting, through marketing themselves and upping their desirability as a place to work.
Even in a job market experiencing as much growth as that of the Houston healthcare industry, if you aren’t continually recruiting you won’t be able to hire the best person for the job. Here’s how to create a recruiting strategy that is constantly drawing from a talented candidate pool:
1. Market Yourself as an Employer
During the hiring process candidates are not only trying to impress you as their employer; but you should seek to impress them as well. Multiple employers seek after the best of the best candidates and you need to have a competitive edge in order to get their attention.
What does this look like? To start with, your website is one of the most effective marketing tools in your arsenal. Make the most of it by having a way for potential employees to submit their resumes online, along with a running list of current job openings. Additionally, your website should make it clear why a talented candidate would want to work there. Job perks, company achievements, and positive reviews can all be subtly marketed to catch the eyes of candidates.
2. Test the Waters
Practice makes perfect – and this is true when it comes to recruiting. How do you know if a job posting will speak to the right type of person for a job? Or if the best candidates are even clicking on your job listings? One way is to test the waters of your pool of applicants. Trying out job postings with different key words or perspectives can help you mine valuable insight into the healthcare job seeker market for when you do need a new employee.
What if you aren’t hiring right now? Even if you don’t need a new employee at this moment, you can still post jobs and follow up with candidates. You never know what will happen: people quit, people get fired, and testing the waters could reel in an applicant that’s a perfect fit.
3. Keep in Touch with Applicants
Following up with applicants is a good policy to have as a recruiter, and candidates will take notice. Thanking candidates for their application, and letting them know in a timely fashion if you’ve chosen to go with someone else will be appreciated by those applying.
How does this pay off? Healthcare job applicants who you don’t hire may be right for a position in the future or are potential customers – and keeping in touch with them is one way to leave a positive impression.
These success of these 3 recruiting strategies lies in their ability to draw candidates 365 days a year. Continuous recruiting attracts the best candidates by getting a leg up on your competition, preparing for unexpected job vacancies, and not losing out on someone who could be perfect for your company.
