As the job search process moves online, an increasing number of employers are checking out prospective candidates’ LinkedIn profiles. This means that your profile must also function as an online resume, selling employers on your qualifications.

No matter the job you are applying for or your work experience, there are several steps you can take to make your profile competitive:

A profile picture won’t be the determining factor in whether or not you get hired; however an unprofessional picture could end up costing you a job. Just as on social media platforms, the pictures you include should showcase your best, most professional side.

There are lots of theories on the magic number of ‘connections’ to have on LinkedIn. Some say the more connections the better, while others speculate that too large of a number appears inauthentic. If you are unsure of how many connections to shoot for, most experts agree that you can’t go wrong with 50. Additionally, a variety of connections in different aspects of your field could give you a boost going forward in your job search. When applying for apartment jobs connections with other consultants, managers, and clients could be shared with a potential employers.

Your headline should communicate more than just your job title – it should highlight your strengths and the value you bring. For example:

“Leasing Consultant | Customer Service Expert | Occupancy-Driven Sales Professional”

Your About section is your professional “elevator pitch.” Use it to briefly tell your story, showcase your passion for the multifamily industry, and outline your career goals. Keep it personable, but focused.

Your experience section should read like a results-driven resume, not a job description. Focus on achievements and measurable outcomes such as:

• Increased occupancy by 10% in 3 months

• Consistently exceeded leasing goals

• Improved online reviews through resident engagement initiatives

In the multifamily industry, showcasing accomplishments in leasing, retention, resident satisfaction, and teamwork will stand out to hiring managers.

Take advantage of LinkedIn’s features that help validate your professional strengths:

• Skills: Add skills relevant to apartment industry roles such as “Property Management,” “Yardi,” “Fair Housing Knowledge,” “Resident Relations,” or “Sales.”

• Endorsements: Encourage coworkers or supervisors to endorse these skills.

• Recommendations: A short testimonial from a property manager or colleague can add significant credibility to your profile.

LinkedIn isn’t a “set it and forget it” tool. The more active you are, the more visible and relevant you become. Post industry updates, share articles related to property management, or engage with posts from apartment communities or multifamily professionals. This demonstrates your genuine interest in the career path you’re pursuing.

LinkedIn plays an increasingly important role in hiring decisions—especially in industries like multifamily housing where personality, professionalism, and networking matter. By optimizing your profile, you position yourself as a serious candidate who is ready to make an impact on day one.

Whether you’re looking for your first leasing role or aiming to move up to management, a strong LinkedIn presence can help open doors and connect you to the right opportunities.