Tag Archives: apartment leasing

MY STORY: Johnny Aldaco

When Johnny Aldaco was younger, he was somewhat interested in the apartment industry after visiting a community down south. He used to work at a call center and had some experience in retail sales. He came across an ad for an open job position with Hire Priority on craigslist and decided to apply. Johnny says the staff at Hire Priority were very nice and professional. He enjoyed working with them to help him find a job and he was placed in a position very fast.

Johnny  says his job is very fulfilling and busy now. He has a lot more paperwork and detail while working at a tax credit property but enjoys the challenge. He was personally welcomed by the president of the management company who welcomed him to the team. During Johnny’s first month as a Leasing Professional, he helped increase the community’s occupancy by eight percent and is very successful in his new position.

He really enjoyed working with the staff at Hire Priority and was impressed with how quickly they were able to place him in a position doing a job that he likes. Although there are times when the residents can be a letdown, there is always something new and exciting going on each day as a Leasing Professional.

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Simple Rules to Being a Great Leasing Consultant

Since most employees in the apartment industry get their start as leasing consultants and move their way up, here are some very simple rules on how to be a great leasing consultant that will help you reach your goals in your current position and also make you noticed when it’s time to move into the next!

First and foremost, know your product. I like to call this selling by the numbers. Know how many square feet are in each floor plan, how many cabinets are in each kitchen, what school district your residents’ kids will be attending and all of the great features of your community. In addition to that, you also need to know what you’re up against and how you are better. If there’s a new community right across the street, how is yours superior?

Next, smile on the phone! Your prospect can hear it in your voice and it will reflect on the friendliness of your community. A smile on your face is inviting to your prospective resident and will be the first step in getting them through the door.

Once your prospect comes in to view the apartment homes, make sure their visit is personal. Did you pay attention to their needs on the telephone and can you incorporate those into your tour? Make sure to know their names and ask about pets. Discuss how their lifestyle fits into your community.

Watch where you step! Make sure you are not having your prospects follow you but that you are walking with them. Take your time and point out all of the great things along the way to their future apartment. Point out specific amenities of your community that fit what your prospect is looking for without making them feel rushed to get inside of the apartment.

And lastly, create a sense of urgency. Be careful not to lie but point out that their apartment will only be available on a first come first serve basis unless they take steps to reserve it. Have your paperwork ready and make sure you close with confidence!

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5 Mistakes Candidates Make on their Resume

  1. Spelling, grammar, and formatting errors are absolutely the quickest way to turn a resume into the top piece of paper in the garbage pile. I recently saw a resume which said “I am very detail oriental”; this says two things, the person is not detail oriented and it is quite possible they cannot spell oriented. Cautiously use spell check, oriental is a word, it is spelled correctly; however, it is not the correct word for this sentence. Also, take a general look at your document, did the formatting change somewhere along the way? Mismatched font half way down the page is a red flag that you may not have taken a few extra minutes to look at your resume before sending it out. Have several people look over it and check your spelling, grammar, and formatting before sending it out to your future property manager.
  2. Make sure you highlight your accomplishments as opposed to your job duties. Most property managers are not looking very concerned about your day to day duties with your previous employer, instead, they want to know what made you successful in that position. So, when you were a leasing consultant, did you just show people your property and fill out paperwork or were you part of a team that increased occupancy from 75% to 96% within your first year? Which one of those job descriptions sounds more appealing?
  3. Use active verb age when describing your accomplishments. Everything on your resume should be written with an active verb. This way, you are not telling a prospective employer that you are a good employee, you are instead telling them what actions you took. For example, say something similar to “Researched and compiled active social media plan which we implemented resulting in greater engagement from residents and higher resident retention” instead of “social media plan for resident retention”.
  4. Leave off your personal details. Once you are hired it is acceptable to discuss the funny things that your 8 year old says, but listing that you are married with three kids does not highlight anything about you in regards to employment history or accomplishments.
  5. If you already have some work experience in the field in which you are applying for a new position, then “relevant coursework” is no longer relevant. It is just a filler and takes up valuable space on your resume that you could use to talk more about your accomplishments and work history.


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Why Choose a Staffing Company?

We are going to approach this question from both angles. As an employer, why should you choose to have a staffing company help you recruit for your next open position for a leasing consultant, property manager, or maintenance personell? As well as why should you as a job seeker try choose to use a staffing company to find your next employer.

Let us begin by taking a look at this from the employer side of things. In today’s economy, it’s great that you’re hiring. The apartment industry seems to be growing and with that growth comes the need for more employees. Whatever your reason for needing a new employee, finding them often takes a lot of effort and work on your part. You need someone to fill that void in your work place and someone who can ideal come in and stay for a while. That’s where a staffing company like Hire Priority comes in.


The worst case scenario occurs when you make the decision to hire someone and then realize later that they were not a great fit for your company. You will have invested training, time, money, and hours getting this person into their new position before knowing you may have made the wrong choice. Much like shopping and trying on clothes, a staffing company gives you the opportunity to try on different employees before making the investment into hiring them full time. They handle the screening, the interview, and they often have people ready to jump right into the next position at your apartment community.

As an employee, looking for a job is work itself. Often, out of desperation you may take the first position that is offered. Again, the above scenario may apply. What if that company culture does not suit your personality or your work style? Once you are finally hired, it is very difficult to quit and start the search over. If you choose to go through a staffing company, then you too have an opportunity to shop different companies and apartment communities to find the right fit for you. If you spend a few weeks in a position and find that it is not the perfect fit, you can contact your staffing company and have them help move you to another place.

Keep in mind that you should look for a staffing company that specializes in your industry. It creates a match made in heaven, where employees who want to work in the apartment industry apply with staffing agencies that place employees with employers in the apartment industry. Everyone is specialized these days, and when you’re simply posting your open job positions out there, you may not be targeting people who already have a passion for your industry.


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Intro To Leasing with Jackie Ramstedt!

Introduction to Leasing with Jackie!

Introduction to Leasing with Jackie!

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