Lately, we have discussed a lot of the difficulties of hiring in today’s world. Creating a referral program may be exactly what your business has been missing. Referrals are one of the most effective and cost-efficient methods for finding valuable employees. Compared to skimming resumes, it will give you a much more personal inside scoop to a potential hire. This technique also offers the multifamily industry an advantage that no others have to offer: residents.
Creative Perks
It’s easy to offer straight-up cash for your existing team members. But, establishing a more creative employment referral program just might be the key to finding your next great employee. Not only can you request referrals from your employees, but from within your community as well. Here are some of our favorite creative perks to revamp your hiring process!
- Quarterly Drawings
Turning your referral program into a game is a great way to boost employee and community involvement. Quarterly drawings or raffles are fun and will entice residents and employees to be on the lookout. You may even attract multiple great referrals from a single source. You’ll never know the connections people can offer unless you ask.
Offering entries for each referral offered or extra tickets for those who make it to the interview process is a great form of encouragement. Your prizes can be things such as concert tickets or gift cards, and even Fitbits or tablets. This is a fun and creative way to attract interest while still having control over your budget.
- Experiences
While financial perks are a more “practical” option, many people would prefer the chance of an experience. It forces them to get out, interact and create memories they otherwise may not have considered. Getting creative with the experiences you offer may also entice people to offer multiple referrals. Feel free to tier what is being offered. For example:
- 1 Referral = 2 Movie Passes or Dining Gift Card
- 5 Referrals = A Massage/Spa or Gym Gear
- 10 Referrals = Concert Tickets
- 20 Referrals = Theme Park Tickets or Tickets to a Unique Experience
- Charitable Donation
You may be surprised at how many people prefer this option to receiving cash. It allows them to show support for a passionate cause and make an actual difference. It can also be a way to show support to a cause that your community finds a passion for as well. And, as a bonus, charitable donations are a great tax deduction for any business.
- Extra Vacation Time
We understand that this option is more specifically for your employees, but felt it was important to mention it. Employees tend to appreciate extra paid time off more than most perks an employer can offer. This is a surefire way to persuade your staff to be searching for the right fit to join the team. It will also add a perk when selling your company to their referrals.
Conclusion
Having fun with your employee referral programs will allow your teams and community to enjoy it as well. Though we have offered a few ideas, get creative. The options are truly endless. Create a program that’s unique to your property or company, and don’t be afraid to try new ideas. There are several ways you can structure these programs and even more ways to help attract participation. Be bold in getting the word out and make sure to expand your marketing throughout your properties for even more involvement. This could be the missing piece to finding your next great hire!
Hire Priority understands that finding qualified applicants can be a challenge. We are here to help. We can assist you in all your hiring needs, and also offer tips and suggestions to help you build lasting teams. Have you found a potential new hire? Check out out our payroll services!
