New & Improved: Using LinkedIn Better in 2014
LinkedIn has made some changes recently that offer more options to users—especially job seekers. Here’s the newest ways to make the most of your LinkedIn profile:
1. Include Your “Skills”
The ‘Skills’ section is now more important in the make-up of LinkedIn. Your skills will help potential employers find you, and should be a necessary part of your page.
2. See Who’s Looking
Last Monday LinkedIn updated the section of their site where you can see who’s viewed your profile. With more in-depth information you can better see who is searching for you and what field they are in. Keep an eye on who’s finding you to track if your profile is attracting potential employers.
3. Join a Group
Or join several! The groups of LinkedIn, especially for apartment industry professionals offer a unique way to stay in-touch with what’s happening in the industry while networking. Try not only joining professional organizations, but also regional Apartment groups in Houston, Austin, or San Antonio.
4. Re-Think Your Updates
Now is a good time to evaluate if your strategy for posting LinkedIn updates is effective. Post sparingly and always offer value to your audience rather than a sales pitch.
5. Personalize Connection Invitations
Instead of sending out the default message when you invite someone to connect, write something short and personalized instead. Competition on LinkedIn is building and this is one way to stay memorable.
6. Go Mobile
The LinkedIn mobile app is an extremely well done and worth having if you spend a lot of time on your phone. For likewise tech-savvy people your can download CardMunch, LinkedIn’s app to a business card you’ve been handed.
7. Search & Apply for Jobs
The number of job postings on LinkedIn is constantly growing. If you’re searching for an apartment job in 2014, check out properties you want to work for or search for specific positions.
8. Add a picture
You profile should be complete, including a professional picture. Profiles with pictures receive 11% more views, according to Mashable.
For networking, apartment job searching, and staying up to date in the professional world, LinkedIn is a powerful tool. LinkedIn grows each year, and will likely continue to increase in importance as part of modern job searching. Don’t wait—make the most of LinkedIn now and you will remain competitive as the site continues to grow.
